Sunday, 25 September 2011

Analysis of Blink 182's DigiPack

This is Blink 182's digipack for their album "Take off your Pants and Jacket." This is their 4th studio album and featured in a DigiPack style. The title of this album was decided when Blink's guitar tech told his friend to take off his pants and jacket before entering the house because he was soaking wet.

The front cover of the digipack has a very basic design of a black background with three different coloured circles to link with their logo. Then have then replicated these three circles on the side of the page with three different drawings in them. There is a stenciled Aeroplane, this is showing the "Take off" from the title of the album, there is then a pair of Trousers in the other circle this is the "pants" in the title and the final circle has a jacket inside it, This replicates the "Jacket" within the title.

The band sold these CD's individually with the different pictures and colours as the disk design. They also sold them as a Digipack, as seen above. I think this was a great selling point because the different CD's became a collectable item for everyone. This was very sucessful as everyone wanted to own each disk even though each disk had the same content. This would also promote the buying of CD's as people would want them for the design and not be able to illegally download them because it was the album art that was wanted. This would show peoples love for the band also. The didgipack and the individual CD's became the collectors item costing- Digipack £10.79, Individual CD £3.99.

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