Language: Language in the media industry is specific terminology used to describe something within the media object. This for example could be the mast head on a magazine cover or the shot used to film a clip. Conventions are also used to describe some shots or genres.
Institution: The institutions in media are organisations, company's that produce the media products. For example, Magazines; Heat, OK, Kerrang; Web Pages and T.V; BBC and ITV. With the brief i have chosen I will be looking at T.V because i will have to choose a suitable channel my music video will be shown on and also a magazine that it would go in.
Ideology: Ideology is a set if ideas that constitutes one's goals, expectations and actions. An ideology can be thought of as a comprehensive vision, as a way of looking at things, as in common sense or a set of ideas proposed by the dominate class of a society presented to all members of this society.
Audience: Consumers of media -"Buyer". The audience of a media text varies from each media product. The artist or designer of the media text aims for an audience, this is then researched by questioners or polls. The institution could also choose to design something for the audience and audience of their choice. The audience of my music video would be those who are in to Indie Pop music. This would probably be the age group of 13-26.
Representation: Representation refers to the construction in any medium of aspects of reality such as people places objects cultural identities and other concepts. These representations may be in speech, writing as well as still or moving pictures. All media text have a representation of something, you've just got to look.
No comments:
Post a Comment