My Audiance

I am aiming my product at a mass audience; however this is down to the genre of the song. My song is Misguided Ghosts by Paramore and its genre is alternate rock and pop punk. The genre shows that my audience is alternate to others; the people I am aiming at are young and love to be different. The audience is most likely to be those who are individual, like things that many people would not like. My audience is possibly going to be those whom like sitting alone and concentrating on what they are doing, or those who like to stand out with bright coloured hair and clothing or just unusual clothing.

The demographic view of my music video would be people in class E. This means my audience are most likely to have been to college or done a form of higher education after school. Some may also be in school and still studying and aspiring to be something big and famous within our culture and society. Some may also be unemployed or only doing causal part time work but once when they was in school wanted to be big and famous. My audience may also look at the band and see because Hayley Williams, lead singer, is bright and individual she has become what she is today. She is alternate to society and the viewers may take her attitude towards life because she is bubbly and very influential.

The psychographic view of my audience would be those who are a reformer or an explorer.

A reformer is someone who seeks enlightenment, an insight, freedom of rules and personal growth within life. They want to make their own road and follow it. It is someone who has a good social awareness and has good judgement of things around them so they know what they need to do and where they need to go. They are not greedy however they have a good taste; they will have a good understanding of life and society. They know what is going on in the world. Many members of my audience, I suspect, are in or will attend higher education.
An explorer is someone who values difference and adventure, they like to live their life but know that there are many restrictions. They like new brands and are more than willing to try. This description sounds to me like a student.