Evaluation.

Media Evaluation.

For my A2 Advanced production portfolio I have chosen the first brief option. This is to create a promotion package for the release of an album, to include a music promo video, together with;

·        A cover for its release as part of a Digipack.

·        A magazine advertisement for the Digipack.

The genre of my music video is indie, alternate rock and these are two similar music genres. The majority of my audience I asked said they liked a mix of theses genres and that the song gives away a feel off this genre. The title of alternate rock implies that it is an alternative to mainstream music as well as an alternate to the usual “Rock” genre.  This differs to the genre of “indie” alone, which is more commonly known as the style of alternate music. This covers bands that are not under influence of major record labels and release their music alone. They can do this independently via websites such as You Tube, Face book, My Space and Twitter. The genre of my music video and song represents the forms and conventions of the music video genre, magazine advertisement and Digipack.

The usual stylistics and conventions of the indie pop genre are the camera shots. The usual close up is to attract the attention of the audience and to emphasise the notion that the person who is in close up is the most important. I break this conventions as I have not used any close ups. All my shots are long shots however many conventional long shots are to give the audience the privilege of seeing the band together in performance. This is another convention I do not follow, I do not have any band performances within my video as it is some footage played as a back ground and the lyrics appearing on top. The indie pop genre is represented through the use of cinematography, for example there is alot of focus on the one character whom my artist is searching for. This also shows him walking back and forth searching for her.

When I look at Tzveten Todorov's narrative theory, I see that he says the narrative starts with an equalibrium > then there is a disruption > the resolution / re-equilibrium. I think this is the narative within my lyrics however my video does not have narrative within it. I have tried to imterpret some lyrical and narrative imagery but this does not show through very my video well. Robert McKee also has a similar view because he says that every thing has a 5 part split structure. He says things go in this order:
1 - Inciting Incident
2 - Progressive Complications
3 - Crisis
4 - Climax
5 - Resolution

Clip of music video of the two extras looking
 like ghostly figures.



I choose three main people to be the main focus of my music video. Within the made up artists video I have a male and two females videos. This is to mimic the lyrics as the one she loves the most because as stated on my blog the lyrics are saying that she leaves to try to change her life because she feels like the ones she loves are telling her to but when she returns she finds that nothing has changed. The lyrics also show that she is looking for love and that she wants someone to be there for her when she needs help and support. I tried to show this as the ones she loves are walking in the field with her but they are walking back and forth whereas the true love is walking left to right.  This footage is all that is shown with the lyrics over it. This is to re-enforce the idea of her searching for love and leaving the norm. I then have two people walking in the far distance which are far away from the camera and within the fog look like ghosts. This was done to re-illiterate the title of the song, “Misguided Ghosts”.

In the first edit of my music video I had a main female who was my original main artist; I also had a male who was the love she was searching for. I then had people walking randomly within the background trying to act liked they had pushed the singer away and she had wondered closer to the camera. My music video is very unconventional to the modern day style of a music video. Modern video clips are usually performance clips or narrative clips whereas, my music video is and lyrical video which has been made to be shown and this is not a usual thing that would be seen. My music video has no narrative however they do represent the lyrics.

This is the back cover of my Digipack. It shows all the
songs that are available within my pack and the one that is
on the DVD as a music video.

My Digipack has text on that explains what songs are included on the CD and it also thanks the audience for buying the Digipack and keeping the music industry alive. The use of blue brown, pale yellow and white makes the Digipack continue the style of the Video. It is the design that is on the disks and it also continues within the footage is filmed within a field which was white on the ground with snow, brown to symbolise the trees in the background, and blue is simply the sky. It has the lead singer within the image, however this is not clear because the image as a whole is stylised. This is breaking the usual conventions because artists usually have a solid an un-edited image of themselves on the cover. They also usually have a bit more graphical imagery going on especially within this genre.

All my texts are continuous as they link in with each other and this is shown with in the questionnaires I gave to people within my aimed audience. They all have stylised images and the images contain snow. This is because in the video is filmed within a field of snow a

This added the ghostly effect and made the footage look mysterious and faded. I used the same font style on the front of the Digipack as I did on the DVD, CD and my magazine advertisement. The conventions of a music promotion normally have images within the music video on them or they have the artist clearly shown on the full promotion. The music videos are all postmodern as they aesthetically borrowing from other media products; this is as well as them being a pastiche of other products within the genre. This is not very clear within my music video as mine is a lyrical video and the lyrical video I have analysed is Level Up by Sway.

I have repeated alot of features within my promotional package. I used the same text style, images and colours. The digipack, DVD and CD, music magazine advertisement and iTunes advertisement all use the same features. I think this was a good decesion as it helps the audiance become familiar with my product and it would be easily recognised within stores and sales places.

To do my music video I had to do a lot of research and some had to be repeated because of my circumstances as an individual. These are explained within a blog post on the 6th Jauary 2012. When planning I knew that there was a lot of research to do. This involved me checking the meaning of LIIAR. LIIAR is the key concepts to a media product. If you do not know these then the products is likely to miss its market. LIIAR is the Media Language, the Institution of the products, the Ideology behind the creating of the product, the audience of the product, who it is aimed at and finally who it is aimed at. How it is showing society back to people.

The established genre of Paramore would be Alternate Rock and Pop Punk. The conventions of Alternate Rock explain themselves within the title. They are Alternate to rock. Most pop punk videos contain the normal conventions of a rock video with a little twist. For example rock bands have their members playing their instruments in the dark with the odd strobe light across the band; this contrasts with alternate rock because they would have the back ground bright and the band members doing some abstract things to attract attention.

During the research period I looked into the history of music videos and I found out that music videos started in the early 1900’s. There is an entire post within my blog, dated Wednesday 14^th September 2011, that focuses on the history of music videos. The first music video was created by The Beetles in 1965. This is a different style to the one of David Bowie, Space Oddity of 1972 which I analysed.

Both videos have developed massively however the videos of today have developed with a great margin of difference within features, footage quality and meaning of lyrics.

I found that this video uses some of the conventions and cuts to the beat, this would be discussed under Editing, close ups and establishing shots. This video also includes a lot of performance and some futuristic elements. The futuristic elements would be looked at through Mise-en-scene; there is also an oscillator across the screen to show that it is different and from the future. The last thing I found about this video was that it had no continuity editing. This is now known as something that has to be done like a convention.

There is then the first music video of the millennium; Fat Boy Slim, Weapon of Choice, early 2000’s. This music video has neither lip sync nor any lyrical link in the narrative; it just has the song being played over the footage of their chosen actor, Christopher Walken, jumping and flying around the selected areas within a hotel. This video differs from many because of its unusual story line and because of the fact it starts and finishes with Christopher Walken sat in an armchair in the lobby of the hotel. This shows the development of music videos. At first in the 1900’s it was a projection of images, this developed into the band being recorded in a room or on a stage, this was the start of the 1900’s. In the 1980’s music videos similar to those of todays were being created. This has developed more and more however; today’s technology has changed so much the standard of a music video has increased. Music videos can also be shown on any website now. A song could be released and all you need is one person to hear it and the whole world knows about it, this is because of sites such as YouTube. A music sharing site which any one can upload a music video to and then be called a “Fan Made” video. This all became highly recognised in early 2001-2003.

When researching my audience I looked into the demographic and psychographic view of them. My whole audience is shows in a post on Thursday 15^th September 2011.  A quick summary of my audience is: those who are in the early years of their teenage lives and love to be different. My audience is most likely to have people that are individual and like things different from the rest of society. My audience will be people that like sitting alone and concentrating on what they are doing, or those who like to stand out with bright coloured hair and clothing or just unusual clothing.

Clip from music video, with lyrics on screen.

I have analysed my lyrics and I have stated what I think they are saying, what the connotation is. I am aiming my video at an audience of people in a similar position or lifestyle as myself. They lyrics of my chosen song relate to my true life as this is what I sometimes feel and what I feel I should do. The lyrics are about a woman / teenage girl who are having a hard time and wanted to get away from all her current troubles and discover her real meaning within life. This, however, is not what happens. When she left the place she lived to explore she returned having found nothing that she was meant to do. Her life had not yet reached a peak and she slowly realised her friends where living their lives and she should live hers and then maybe things will improve. The real version of this song is sung by Hayley Williams, a woman aged 28. The lyrics suite some one of her age as they are likely to be starting out in life, new careers and families, however teenagers listen to her as well and therefore the lyrical representation I receive is the one explained above.  

I looked at three music videos from the same record label and analysed these. I looked at each of the music videos and analysed their cinematography, connotative meanings, sound and editing pace. I found each video to have similar annotations for all categories as they are from the same genre. They all had bright objects such as bright clothing or hair on the main singer. They also contained performance clips which edited to the beat. The videos I looked at where Nine in the Afternoon – Panic at the Disco and We’ll be alright – Travie McCoy.
I also analysed two Digipack covers for bands with a similar genre. I looked at Blink 182’s Digipack and Muse Digipack. I again found similar features within the promotion of the album within the designs for these. I found bright colours or lyrical representation to a song or more. In between looking at these I also analysed a music magazine, this was because as part of my ancillary products I was asked and I have created an advert within a magazine.

However, when my research had to change and I had to look into a new music video. I wanted to do a video with lyrics on screen and I therefore chose to analyse a new music video. I looked at Level Up – Sway. This video was unfortunately not analysed to my full potential as I was unsure what I could have looked for because as I say in the blog post the lyrics appear to the beat and on queue for the word to be sung.

After looking at the above music videos and the above Digipack of current artists, I found that there are many shots within a music video and that there was a lot of planning and detail within a Digipack design. To plan my music video it would take a lot of storyboarding. I therefore did a story board with images and turned this into an animatic. My animatic helped me visualise what my music video could actually look like; I also wrote my story board with no images this helped me keep track of my shots. My story board, animatic and written story board are all on my blog.  

Again when my idea changed I had to create a new story board and animatic. These are posted up on the 22^nd & 25^th January 2012. I had to look into creating these and they take a lot of time so I had to work hard and fast but as accurate as possible. When I had dome my first storyboard I had to make a location, prop and cast list. I had done this and I got some practice shots done. Then however one member of my cast was a reason as to why I could not film what I originally wanted to. I then changed this idea and made my cast list and location list again. This time it was a lot simpler and I got a lot done and I am now on the way with editing my music video, my Digipack and my magazine add. I have also taken it upon myself to create some extra products to boost the advertising of my product.

I designed some Digipack covers but only in pen. These include images of my lead singer standing under a tree or near telephone pole. I had aimed for this image to spread onto more than one page, or both the tree and telephone pole included. These objects where going to be used because they are tall and would catch the eye of people within the audience, which in return would attract attention to my singer as she would be near then all the time. These images where not taken on location unfortunately; however as part of my research I choose to collect images of the locations I wanted to shoot my video. These images are posted on my blog. The images are basically where I would shoot my footage but in one location there would be one single shot of the actors walking in and the out of shot as the camera would stay still. I have then decided within my new video that I would keep the camera stood on the tripod on one spot with all the performance going on and off screen with my direction.

I did a poll on my blog asking the people within my audience what they think sounds like the best name for my artist. They were given 5 potential names and 60% of my audience choose the name Kaylee. Within the same poll I asked how much, people within my audience would pay for a Digipack by the real artist, Paramore? The most common answer that people said is that they would pay between £10.99 and £15.99. This then encouraged me to push my limits and charge the top price. I then decided I was going to charge £15.99 to gain the highest possible amount for the music industry. I then asked what people are most likely to do in spare time, or what their hobbies are. The most popular answer to the hobby question was playing or creating music, this was a good start to the overall description of my audience. I then decided I should dig a little more in depth about my audience and I did this by asking their gender, what they do for a living and their age. The majority of my audience, in fact 55% of my audience were female yet only three people within my audience are out of the 17-24 age bracket. I have two members within my audance that are over 24 and one is under the age of 16. I then asked the same people their occupation, many of them say they are a working student and the second most popular occupation is a student.

 

This is my digipack laid out with all sides visable.

The front is the bottom right, Back is bottom middle, Inside with DVD and CD is top left and middle and the other two are inside flaps that will only have a message on like the one to fans.

I then evaluated my audience, again, to summarise if my product was accheiving its aims and attracting the audience I wanted it to. To do this I did some paper based questionaires and checked what it is these people would actually buy and if my product would suite them. The audience I want my product to attract would be a mass audience and this is because of the genre of music I have choosen. The song is Misguided Ghosts by Paramore; the genre is alternate rock and pop punk. The genre shows that people in my audience are different to others and young, students and love to be different. I think I could summarise my audience as those who love to be different and like things that many people would possibly not. I think people within my audience will be those who like to be alone from time to time and do their own thing; however they may be the complete opposite. They may like to stand out with bright coloured hair or simply unusual clothing.

The demographic view of the audience for my music video would be people in class E. This means my audience are most likely to have been to college or done a form of higher education after school. Some may also be in school and still studying and aspiring to be something big and famous within our culture and society. Some may also be unemployed or only doing causal part time work but once when they was in school wanted to be big and famous. My audience may also look at the band and see because Hayley Williams, lead singer, is bright and individual she has become what she is today. She is different to society and the viewers may take her attitude towards life because she is bubbly and very influential.

The psychographic view of my audience would be those who are a reformer or an explorer.
A reformer is someone who seeks enlightenment, an insight, freedom of rules and personal growth within life. They want to make their own road and follow it. It is someone who has a good social awareness and has good judgement of things around them so they know what they need to do and where they need to go. They are not greedy however they have a good taste; they will have a good understanding of life and society. They know what is going on in the world. Many members of my audience, I suspect, are in or will attend higher education.
An explorer is someone who values difference and adventure, they like to live their life but know that there are many restrictions. They like new brands and are more than willing to try. This description sounds to me like a student.

I made the decision to change my ideas and film in the snow as it has a ghostly feel about it, and has a major impact on the song its self. Whereas; if I had filmed within the bright sunshine with someone wearing bright colours the impact would not be as punctual as it is currently. I also made the decision to call my artist “Kaylee” because this is what the audience preferred. The decision to only have three main actors was made because this had a lot of effect within the lyrical representation. The boy was a symbol of what the girl was looking for and the two girls holding hands where showing the ones she loved who pushed her away. I made the choice to have them walking away so that it was showing them leaving her or perhaps a lyrical representation of pushing her out, or away. The boy walks across screen and the girls walk back and forth on screen because I wanted it to shows them never meeting so the girl’s life will never change. However there is one encounter and this is when the girl hugs the boy and the lyric is “oh you are not useless”.

My magazine advertisement within a music magazine.

The combination of my media products together is very good. They all continue with the same image style and technique. The images are also continuous within the promotional pack. The same image has been repeated throughout the pack and this ads continuity to the whole pack it also shows that there are not many people within the video. The text and font style is the same all the way through there is only two different fonts and they are both very understandable and user friendly. My music video, Digipack and magazine advertisement are all of a similar design. My iTunes is also using the same image as you can see above in the music magazine advertisement. The text that is alongside this image is also continuous within my iTunes and the Digipack.

This is my iTunes work seen on a computer screen.

When creating my music video and the ancillary texts I used some pieces of equipment which are the obvious ones. I then also used three different pieces of software on the computer. I used a Cannon hand held camera with a video tape to record my footage and then uploaded this onto a computer and imported it into Adobe Premier Pro 1.5. I then took about 25 hours to edit my footage together. This is including my old footage when I started to make a practise original version.  When using the editing suites and Premier Pro 1.5 I found that I was using the cut and slice tool alot and i also used titles much of my time on them. This was to add the lyrics to my video. There was many effects i could have done to the footage; for example I could have made is back and white, made it look like a 60's film or even made it look bright and sunny. I choose to make it black and white as myh iew idea meant that I needed the footage looking dull and slightly grim. This decision was made because I want the actor to look like ghosts a little. I also used Adobe Premier Pro to create my anumatics; these were very easy to do.

The next step was to create my Digipack and to do this I needed some still pictures of my artist or of people within my video. I used an Olympus 600UZ still camera to take my still photos and then edited them in Adobe Photoshop CS5. I changed the style of the images and i also cropped some as they where a little too tall or long. I had one image which was the correct width but was to tall, I therefore had to crop a littl off the bottom and alot of the top other wise this would have made my artist look very small and very wide and this is not the image I want. When I got my images to the correct height and width I placed them all on a template and discovered some did not match entirely, I then had to use my Photoshop skills and merge them together and make it look like one continuous image. This worked and i did this as my final background image. I made the rest of my Digipcak within Photoshop and this was very easy as I made my inside image in it also. This then looked good as a final and I then added other layers containing Text, small logos and song information.

My media product does not challenge many of the modern conventions of real media forms. This is because it follows conventions that they all do. It does, however, break the conventions of this genre. This is becuase it is not a full performace video and it does not have any points that stand out very clearly and make you think wow that could be me one day. My products are all the same with the font and image, this adds a touch of continuaty to my work. As a whole promotional package I think it works very well.

From my audience feedback I learnt that my products all matched and made a good promotional package. Only one person who did some ancillary questionnaires said they would not buy my product, as a promotional package, and this is because they do not like the genre I chose. The questionnaire was done when I had created my promotional package as a draft. When I created the feedback questionnaires I asked what people though should be changed within my products. These responses helped me a lot as I used these then to make slight changes to all my products. This was a very productive thing for me to do. I then looked at the package myself and decided that it was the right thing to do. I then decided to change my own little bits for it to appeal to me, as I am within my specified audience. When this was done I declared all my products final. 

I then asked an 18 year old Female within my audience to simple evaluate my promotional pack; she said “I think the pack works very well. The iTunes product especially looks good because not only can I down load the track I can get the video as well. This is thinking with the audience as many of the youth do not go to shops and buy CD’s they would rather download and place it straight onto their iPods or mobile. However I think the Digipack is a great piece because it could possibly, one day, be worth a lot of money. As would any CD or DVD because many things are becoming digitalised and not available in store. The Digipack however may become a collectable item as it is not often you see these in store already in current retail industry.” 

Throughout my production, construction, pre production and post production I used many types of new media technology. 
In my pre-production, which finished around the 17th January I had to use a camera, the internet and blogger. With the camera I took pictures of my storyboard(s) to create my animatic. I alos used a still camera to take pictures that would create my digipack, music magazine, DVD and CD disk design and I also took photos of my old artist. I used the internet to do my research on audiance theories and and genre conventions. I also used the internet to find other products, like the ones I have created, so that I could analyse them. The internet is also hosting my blogger. Blogger is very usefull to me as a media student because it allows me to post my analysis of different media products. I can also insert pictures and videos which could possibly be the products I have analysed or mock ups of those I have created.

During production I used a Cannon hand held camera to record my footage out in the snow and a tripod to keep the camera steady while filming. While I was going through the recording process I decided to check the health and satety considderations. I posted this after the filming had been done and this assess the dangers and risks to me and my cast. I also considered if there was any way to minimalise these however the only way was to not film within the snow. I then used Adobe Premier Pro 1.5 to edit and create my final video. I used Adobe Premier Pro 1.5 to add the titles to my video as it is a lyric video. I used this screen to minipulate the title how I wanted it. 


During Post-Production I used blogger again to up load images or products I created and I have also uploaded footage which I have recorded and edited to as my own. Blogger has also helped me because, as seen in my evaluation, I can link words to either something else on the internet or some where on my blogg. I have also used photoshop and the still camera again after producing my music video to create and take more photos. This was to create my anxillary products. I also used Mocrofort Word to create some questionaires to gain audiance feedback on my Products.


Word Count - 5,423

My Digipack

This is my template of my digipack. It is all laid out flat with no CD or DVD positions. However they will be placed within the grey side otherwise they would cover the information and image placed on the back.

This is my digipack folded up. As you can see by the image is has the plastic cases within the pack and this is where the CD and DVD would be placed. This image shows the front cover and the message to fans page. This shows a contuinuous style and through images and through the text.

This is a photo of my digipack from the top. It shows again, clearly where the CD and DVD would be positioned.

The above images are of my final digipack. This has changed in some ways and these are very subtle changes, most can be seen on the flat image at the top. I have moved the disk logos from the front cover to the back page and I have only placed one of these on the back. I have made the barcode smaller and added more songs. The price has been removed this is because I put in UK sale style with a £. This digipack will be sold internatioally and therefore british pricing would not be suitable. The old design is shown in a small image below.

Promotional Campaign Products.

This is my work within iTunes. I have placed it in within the bottom six images to say that it is a "New" album. I have also placed it at the top in the main three boxes and this is to say that it is relesed as an album on Friday 13th of April and it also states that it is available for download.

When I first decided to show my work in iTunes I did the background of the top advertisement a different colour and didnot have as much information. It also stated that the album had been relesed before and the advertisement within the magazine said it was not yet relesed. I have also inserted a smaller image of the front cover of the digipack to show that this is what the advertisement is about. Below is a small image of the old iTunes add.

Old advertisement in iTunes. 2nd box within the top three boxes.

This is my CD design. When my consumers pick up the Digipack this will be inside and this will be the disk that contains all 12 tracks. These 12 tracks are shown on the back of my Digipack.

This is the design for my DVD. This is be within my digipack and this is the disk that contains the music video of "Misguided Ghotst". It is stated on the back of the digipack which song has the music video on the disk. In this case there is only one and this is because I have only created one music video.

With the two disk designs I have changed the image style and added a black to the DVD where the white cleared. The images below show what my origionals where like.

My Music Video

This is the Music Video that I like the most.

It has no effects within the footage no buildings and no colour. The only thing that is included within this video is the footage of people within the fiels and the white lyrics ontop. The reason I like this video is because it is simple effective and drums in the message which the lyrics are trying to get across.

Magazine Advertisement

This is my music magazine advertisement. The bottom half of this image is what i have designed to be placed within a magazine. This will promote the digipack or the album itself.

This image is of my advertisement within a magazine alredy. This will be seen by the millions of customers that buy the magazine and hopefully promote my album. This was all designed within Adobe Photoshop CS5. 

When I first created my music magazine I thought it looked good just as it was. I then did my ancillary questionaires and these gave me ideas as to what I should change. I then changed thes colour of the track list to the same colour as my artists name. I have deleted the full stop after my artists name as it was no where else and this was not showing a continuaty style. I made the "New Album Relese" sound alot more punctual and streight to the point. This image below is what I origionally had as my advertisement.

Old design for magazine advertisement.

Editing & Filming Log

This is my film log and it shows what I have done, editing wise; When I have done it and how long I have spent editing it together. This is clearly shown because it is in columns and it is within the correct ones. I have signed each time to show that it is me that has done the work and therefore I can say it is all mine.

My Audiance Feedback about Ancillary Texts

To get feedback on my ancillary texts I did a questionaire and presented each extra thing I in front of my audiance. I then gave them a series of 9 questions and asked them to answer these.
The majority of people I gave these questionaires to was people aged 18-21. I mixed the gender because my audiance is not for one specific gender.

Q1) What genre of music is your Favourite?
                The main response to this was indie, pop and acoustic.
Q2) how well did my whole campaign out of 10? 10 being the best.
               My audiance say that my campaigne was an 8.5 out of 10.
Q3) What could be improved within my Music Magazone Advertisement?
               My audiance say the main thing that I should improve upon is the colour of the text. It is all white and this should change to tie in with the add itself.
Q4) What could be improved within my DigiPack?
               My audiance think that the text should be bigger and more songs should be added.
Q5) What should be changed within the iTunes advertisement?
               The consumers of my product say it should be changed to be consecutive with the Magazine advertisement.
Q6) What could be improved within my CD and DVD Design?
                The photos could be made the same style as the images used within otehr promotional products.
Q7) What genre of music do you think my campaign is promoting?
                Many people who did this questionair say that my campaign is promoting an album within the Indie and Pop genre.

Audiance Feedback from Blogger Polls.

When I created my blogger I decided i should do a poll to get my audiences views on what I should create. The results of my poll are:

How Much should my Digipack be?
         The majority said they would pay £15.99 for the pack.
What is your main hobby?
         The majority of my audience say they like Music, either playing of listening to it.
Are you working, working student, student or looking for a job?
       Most of my audience are students and working. This my be why they would be wiling to pay the price specified for the digipack.
What age group are you?
          Most of my audiance is 17-24. I have therefore aimed my ancillary questionnaires at this age group.
What name should I give my artist?
         The majority of my audiance, 60% say I should name her Kaylee.

DVD Design for my new album.

This is the design I have made to be printed onto my DVD. This will be seen by people as they open my Digipack. This DVD will have the music video on which I have created.

CD Design for my album.

This is the design I have made to be printed onto my CD. This will be seen by people as they open my Digipack. This CD will have the album on wich consists of 5 songs.

Health & Safety Considderations.

Step 1_ Looking for any hazards.
My main hazard was the whether. I filmed in snow and therefore there was a hazard. This is because the snow is soft and also very icy. When some one has already stood / walked through the snow it becomes hard and increases the likely hood of some one slipping on it. This could cause a lot of harm to the person slipping and be very painful.

Step 2_ Who might be harmed by the hazard while filming.
My whole cast is at danger of harm. Even me, as the camera operator, was at harm. This is because any one any where could have stood on ice of tripped on something under the snow. At some stages of filming, the tripod was on un-even leg heights because the snow was uneven and there was things under the snow. Aaron who was my main actor was in a big risk of being harmed because I asked him to run through the snow.

Step 3_ Evaluating the risk.
The severity of the risk taken by me and my actors was not very big. We all knew what we was doing and where at a low risk of very serious harm however, some harm could have arose. To reduce the risk at the source I should have asked my actor to run slow. This would have minimised the risk of him falling, slipping or tripping. However we did not need to do this because he did not fall as we filmed where not many people had been.

Step 4_ Record significant findings.



Step 5_ Review and Revising my risk assesment.
There was no significant change to prevent accidents as the only change I could have made would have been to scoop away the snow or not film in the snow at all. This would have then made a total different feel to the video and this is why I have notified my self of the risk and alerted people within my video of them also.

Music Video with effects

To correct the problem of buildings I re-arranged the clips around this point and just extend some of them to fill the gaps. I also stretched some clips with a tool, located in the side bar near my time line within Adobe Premier Pro1.5. This tool took the timing of the clip and stretched the same section for a longer duration. For example it stretched 5 seconds footage through 8 seconds and slowed the actions down. 

This is my music video with some effects within it. This is because I thought they would add an extra attraction point to the video, this however when I got some people to watch it was not right. The effects did not suite the purpose of the song or match the lyrics. Although some looked good for example I have the work “direction” going in different directions across the page. I have however made this word twice and done the shadows in different directions to replicate the word “directions”.

I think the words of the song have a clear meaning and they get the point across and the lyrics on screen are backing up the meaning of the song. When they are shown on screen the lyrics drum the meaning into peoples heads because they are seen and people think “what did that mean?”

In this video the word “ghost(s)” is in a different colour and a different font this is to show that this is what the person feel like. She is pushed away, her life has changed and she is just a ghost within the midst. The footage also represents this as some one is walking through the fog and snow. The fog adds that ghostliness to the faded figure. The footage of two people holding hands is repeated this also drums the meaning of the song into the viewers head because people the singer loves have pushed her away, it also represents that nothing has changed that is why it is still happening.

The Line stating “don’t need no roads, in fact they follow me” has the lyrics popping up over the ghost like figure walking across screen. They do not cover the character they just pop up around it and this helps keep the eye on the ghost like figure.

The word “them” is echoed with the shadow to show there is more than one which would be them.

Update:

over the last few days and over the days cuming up I am working on my music video. I am finishing off the lyrics and adding some effects to them. I will try to replicate the lyrics with the effects.

My work in iTunes.

This is a screen shot of iTunes. My song has been mentioned three times within this shot. Once in the top to show the relese of a new single, secondaly to show it has reached the top three and thirdly it shows the album art with a yellow banner stating it is new.

My digipack

This is the inside of my digi Pack. The two circles indicate where the DVD and CD will be placed.

This is the Back front and inside fold of my Digi Pack.

What I am now starting.

I am now going to be adding the lyrics to my music video. I have also started a draft of my evaluation, I will look through this with my tutor and decide if it evaluating my work along the correct path. I now need to expand on these points and make paragraphs from my notes.

A bit of my music Video

This is the whole 3minutes of my music video with footage. However it is not complete I am yet to add the lyrics over the footage. The lyrics will be in a fancy writing. They will be in a white font and each word will be a different size.

I am thinking that every time the footage behind the text changes I will change the text style. I have developed this idea as a last minute thought and so far it is going very well. I have to now evaluate each step I have successfully done and then evaluate my performance of the whole year.

What im doing.

I have been creating the back ground footage for my lyric video. This is to see what it would be like with buildings and with fields.

letter that allows footage relese

This letter has the signitures of my cast, including my self, which are a signifier that I can use the footage of them. The little paragraph shows where the footage will be published and it also states that their faces are not visible.

Location, Prop and Cast list

Location:
all my footage was shot within Wyke College on a snowy day.

Props:
I only neede one prop. This being a Fog Machine; this however changed because it snowed. I then only used the college ground. This helped me a massive amount.

Cast:
Aaron Hill - 18
Katie Donsworth - 18
Antony Holland - 21
Alexandra Clarkson - 18

All my cast are 18 and above and therefore do not need their parents permission. However I do need there permission to publish my work on YouTube and on Blogger. I will do this by typing a letter and scanning on as a seperate post.

Lyrical Analysis Video

This video is called Level Up and it is by- Sway.

I found this video on you tube and i find it interesting because it could be aiming at many audience members. The creators do not have to worry about the audience because there is not footage that could be considered as rude or racist. This song is made of bulky and bold text appearing on screen, each word appears in time with the beat. It is a plain white background with black and red text appearing on top. This is then added to with animations of the singer and other objects which are mentioned within the lyrics. This is lyrical representation.

The colours of this video are limited and kept to a simple colour scheme, I have kept this in mind and I have done the same with my music video. The beat of the song and the cheeryness of the lyrics is shown within the video. I have taken this as inspiration to my own video because I have kept mu lyrics appearing on the word but to tthe beat and the colour scheme is also simple and the footage within the video is also within the same colour.

T.B.C...

Good News

It is friday the 3rd of February and it has snowed. This means I can get some footage in the fog and snow this will make everything white, however the people I film will be wearing black or dark coloured clothing to stand out from the snow. It is also foggy in places and this means I can have people apprearing outof now where or have ghost like figures in my video which will be great as tyhe song is called "Misguided Ghosts".

Anamatic for New Video Idea

Story Board (2)

This is my second story board as you can see i am making a lyrical video. The lyrics will be over footage as the first few shots show. The footage varies between sections of the song.

My New Idea.

I have decided to create a lyrica video in which I will also place some of my own ootage in the background.

I was thinking because the song has a deep meaning and could be seen as depressing I want to make fog, unless a day comes where there is lots of fog. I will film people doing different activities such as;
Walking away and fading,
Running towards the camera,
Holding hands with their lovers,
People walking accross the show with others in the background. I will make these people stand out by asking them to walk very close to the camera.

I will have bits of this footage in the back ground and have a bright coloured text over the top. If, however, I do not get a foggy day I will use a fog machine.

What I am going to do now

I am going to spend a few days thinking about a new idea. I will also plan and develop an idea and this will be shown in more planning. I will create a new storyboard, film some new footage and make my music video.

Changes.

I have had to change my locations because of my living arangements. I no longer live near the locations I wanted to film. This has then meant that my video will be different to what i wanted to film. My cast may also be changing because the person I wanted to use is not free as often and when i need her.

I will keep updating my Blogg as and when I can to allow the progress of these changes be seen.

Evaluation Template

I was looking through past evaluationsand found that alot of people wrote parageraphs on the following headings.

What was my brief?
What research did I out? How did this help with my planning?
How did I attempt to meet audience expectations in my planning?
Who were my target audience? How did I give them what they want?
What decisions did I make and why?
Audience Feedback.
What did I learn from my audience feedback?
In what ways did my media product use, develop or challenge forms and
conventions of real media products?
How effective was the combination of my main product and ancillary
texts?
How did I use media technologies in the construction and research,
planning and evaluation stages?

I will therefore base my evaluation on these questions and start my evaluation soon as I proceed with my work.